Collection: FUB
Our Story
We design timeless knitwear for people who care – about our planet and about quality. Knitwear we hope you will appreciate and use for many seasons.
For more than 12 years we have been designing timeless knitwear for people who care. Always been working with pure clean materials of the best quality.
We believe that most people – kids or adults, boys or girls - like to wear clothes that feel good and allow them to move freely. Instead of dressing right or dressing up, FUB just wants you and your kids to dress for life.
Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB makes classic, comfortable and sustainable knitwear for kids and women. Every item is carefully created and produced with a demanding regard for details and craftsmanship. The collections are purely made of OEKO-TEX® certified merino wool and GOTS certified organic cotton.
FUB is anchored in the subtle aesthetics of the North with a desire to create quality knitwear in pure materials without compromising neither the design nor the comfort. In a time where fast fashion gets a lot of attention, FUB dares to oppose passing trends with classic designs that never outdate. The focus for designer Anne Sofie Olrik is to create clothes that last more than a season. She makes high demands on the materials used and emphasizes both timeless design and durable quality that allow the clothes to be worn again and again.
Every season the basic colours are discrete with a twist. In every collection the classic shades like ecru, navy and grey are combined with a few carefully selected colours that match the trends of the season and add a lively contrast to the classic FUB look.
FUB is contemporary classics with a clean conscience!
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Printed Dress | 2 Litir
Regular price 13.390 ISKRegular priceUnit price / per -
Printed Skirt | 2 Litir
Regular price 10.390 ISKRegular priceUnit price / per -
Pointelle Skirt | 3 Litir
Regular price 8.890 ISKRegular priceUnit price / per -
Pointelle Leggings | 3 Litir
Regular price 8.490 ISKRegular priceUnit price / per -
Printed Shorts | 2 Litir
Regular price 9.190 ISKRegular priceUnit price / per -
Dress | 3 Litir
Regular price 12.890 ISKRegular priceUnit price / per -
Pointelle Cardigan | 3 Litir
Regular price 12.990 ISKRegular priceUnit price / per -
Long Sleeve Polo | 2 Litir
Regular price 9.890 ISKRegular priceUnit price / per -
Printed Shirt | 2 Litir
Regular price 11.390 ISKRegular priceUnit price / per -
Polo Shirt | 2 Litir
Regular price 8.890 ISKRegular priceUnit price / per -
Pointelle Shirt | 2 Litir
Regular price 10.390 ISKRegular priceUnit price / per -
Rib Polo | 2 Litir
Regular price 10.390 ISKRegular priceUnit price / per -
Pointelle T-shirt | 3 Litir
Regular price 10.390 ISKRegular priceUnit price / per -
Baby Boots | 2 Litir
Regular price 5.890 ISKRegular priceUnit price / per -
Baby Balaclava | 2 Litir
Regular price 5.390 ISKRegular priceUnit price / per -
Baby Pointelle Hat | 2 Litir
Regular price 4.190 ISKRegular priceUnit price / per